A long-term creative and strategic partnership designed to elevate your personal brand, strengthen your storytelling, and build a content ecosystem that drives opportunities — without sacrificing your lifestyle, freedom, or authenticity.

This isn’t traditional coaching or basic social media management.
It’s a high-touch blend of creative direction, personal brand strategy, content creation, and ongoing support — crafted to bring your vision to life and position you as the go-to in your space.

01 — Strategy & Identity

Initial 1-Hour Strategy + Content Deep Dive
A personalised session to audit your brand, uncover gaps, and map out your direction so your presence reflects the next era of who you are.

Comprehensive Brand Bible
Your full creative foundation:
• Moodboard
• Colour palette
• Tone of voice
• Content pillars
• Aesthetic + storytelling guidelines
A cohesive identity you can grow with.

Content Strategy
Your brand messaging, narrative themes, visibility plan, and platform-specific content approach — all mapped clearly so you know exactly how to show up.

02 — Systems & Structure

Content Systems Setup
Your done-for-you workflow:
• Grid planning template
• Content calendar
• Structure for storing, batching, and organising content

Custom IG Templates
3x story sets and 3x carousel templates built in Canva to keep everything polished and on-brand.

Implementation Guide
A clear, step-by-step plan to start executing the strategy from day one.

03 — Content Creation (Ongoing)

Your storytelling captured consistently and intentionally.

This includes:
• Monthly content shoots (iPhone + camera)
• Short-form video creation for IG + TikTok
• Behind-the-scenes moments + personality-led content
• Creative direction + concept development
• Editing, organisation, and delivery of all final assets

Everything created aligns directly with your strategy — so your content actually builds your brand.

04 — Support & Refinement

WhatsApp Support (Tues & Thurs, 11 AM – 3 PM)
For quick questions, approvals, feedback, or creative clarity.

Monthly 45-Minute Strategy Call
A space to refine your message, shift direction when needed, and stay on track with your goals and visibility.

Analytics & Refinement
Monthly performance insights tracking your reach, growth, and opportunities — so we can adjust your strategy for continual improvement.

A personal brand that feels intentional, elevated, and aligned with your next chapter — backed by strategy, creative direction, and content that actually moves the needle.

You’ll leave this partnership with:

A Clear, Cohesive Brand Identity

You’ll know exactly who you are online, how you communicate, and what makes your presence magnetic — with a Brand Bible to guide every decision moving forward.

A Strategic Content Roadmap

Your message, positioning, and content pillars defined — plus a visibility strategy designed to attract the right clients, opportunities, and audience.

A Streamlined Content System

Templates, workflows, and structure so you always know what to post, when to post, and how to stay consistent without burning out.

High-Quality, On-Brand Content Every Month

Professional, lifestyle-led content (iPhone + camera) that actually tells your story — edited, organised, and ready to post.

Creative Direction & Storytelling Support

You’re not just posting — you’re telling a story that builds brand depth, trust, and loyalty.

Ongoing Accountability & Clarity

Monthly strategy calls and direct WhatsApp access so you’re supported as you grow, pivot, or expand.

Real Data, Real Growth

Monthly analytics that show what’s working, where you’re gaining traction, and how to refine your visibility for stronger results.

Confidence in Your Next Era

A personal brand that feels like you — elevated, intentional, and positioned for the opportunities you actually want.

For founders & creatives who want simple, on-brand content without the overwhelm.

Goal: Give you a bank of high quality content and a clear direction so you can stay consistent without needing a full-time content partner.

Includes:
• 45-min Content Strategy Call
• 2 hour content session
• Folder of all raws delivered within 24 hours
• A content calendar template with the first 2 weeks filled out
• A content strategy doc with your strategy, pillars, key themes and visual guidelines

Outcome: A month of content done-with-you + a clear visual direction to stay consistent.

Investment: $990 AUD + GST
payment plans available

For personal brands wanting to refine their message, positioning & online presence.

Goal: Provide instant clarity around your voice, story, positioning, and how to show up online.

Includes:
• 60-min Brand Clarity Call
• Call Recording
• Brand Messaging Map (your story, bio, niche, & audience)
• 12 x Content Ideas tailored to your brand
• IG Bio Rewrite
• 3 x content hooks to strengthen engagement

Outcome: Clear messaging, a stronger identity, and confidence in what to post + say online.

Investment: $590 AUD + GST
payment plans available

Campaign / Launch Strategy (mapped 3-week content rollout plan)

Canva Template Pack (feed posts, stories, reels covers, highlight covers)

Mini Content Shoot

Instagram Audit (a detailed review of your current Instagram presence and actionable steps to increase traffic and conversions)

Edited Reels

Content Calendar Setup (Notion or Canva)

Monthly Creative Review (content & strategy feedback and suggestions)

Quarterly creative direction session (re-align visuals, messaging, and strategy every 3 months)