High energy, high quality and high results content for your business and personal brand that will actually grow your account, increase your engagement and get leads through your door.
The Female Founder Formula
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What is the Founder Formula?
A long-term creative and strategic partnership designed to elevate your personal brand, strengthen your storytelling, and build a content ecosystem that drives opportunities — without sacrificing your lifestyle, freedom, or authenticity.
This isn’t traditional coaching or basic social media management.
It’s a high-touch blend of creative direction, personal brand strategy, content creation, and ongoing support — crafted to bring your vision to life and position you as the go-to in your space.Investment: $2,990 AUD + GST per month (minimum 3 month sign on)
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What is included?
Content Capture
2 × 3 hour ‘Shadow Style’ content sessions per month
Shot in a documentary / shadow-style approach — real moments, real conversations
Flexible locations around Newcastle / Lake Macquarie
Content Deliverables
8 short-form videos per month (Reels / TikToks, 20–90s)
10 stills for carousels & covers per month
Light colour, sound polish, captions & export
1 round of revisions per asset
Strategy & Direction
Monthly planning call
“Signature Series” monthly theme (storytelling concept + visual direction)
Content calendar & posting rhythm
Guidance on brand tone, captions, and keywords
Creative Oversight
Grace overseeing strategy, creative direction & filming
Editing coordination
Final QC and delivery in ready-to-post formats
Management & Delivery
Shared content folder with labelled exports
Monthly check-in & next-month concept prep
Usage
Organic social usage on your owned channels (IG, TikTok, YouTube Shorts)
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You'll walk away with...
A steady flow of high-quality, personality-driven content that captures your real life, real voice, and real moments — without you needing to think about filming, planning, or editing.
You’ll walk away each month with:
Authentic, documentary-style footage that feels natural, effortless, and true to you
8 polished short-form videos ready for Reels, TikTok, and YouTube Shorts
10 curated stills for carousels, covers, and storytelling posts
A monthly Signature Series concept to build your narrative and keep your content feeling intentional and cohesive
Clarity on what to post and why, through a content calendar, planning call, and ongoing direction
Creative oversight from Grace — strategy, shooting, editing guidance, and final QC all handled for you by Grace and her team
A streamlined workflow with a shared content folder, labelled exports, and simple revision process
Confidence in your online presence, knowing every piece of content ladder ups to your brand, tone, and goals
Accountability with someone in your corner that wants you to succeed, think of me as your brands bestie
In short: you show up and be you — the rest is taken care of.
One-Off Content Packages
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Content Starter
For founders & creatives who want simple, on-brand content without the overwhelm.
Goal: Give you a bank of high quality content and a clear direction so you can stay consistent without needing a full-time content partner.
Includes:
• 30-min pre Content Strategy Call
• 2 hour content session
• Folder of all raws delivered within 24 hours
• Brand Bible Template
*please note edited reels are not included in this packageOutcome: A month of content done-with-you + a clear visual direction to stay consistent.
Investment: $1,450 AUD + GST
payment plans available -
Personal Brand Strategy Session
For personal brands wanting to refine their message, positioning & online presence.
Goal: Provide instant clarity around your voice, story, positioning, and how to show up online.
Includes:
• 60-min Brand Strategy Call
• Call Recording and notes
• Brand Bible Template
• 3 x Content Pillars tailored to your brand• 10 content prompts per pillar
• Instagram Audit
• A list of content hooks to strengthen engagementOutcome: Clear messaging, a stronger identity, and confidence in what to post + say online.
Investment: $890 AUD + GST
payment plans available -
Add Ons
Campaign / Launch Strategy (mapped 3-week content rollout plan)
Canva Template Pack (feed posts, stories, reels covers, highlight covers)
Mini Content Shoot
Instagram Audit (a detailed review of your current Instagram presence and actionable steps to increase traffic and conversions)
Edited Reels
Content Calendar Setup (Notion or Canva)
Monthly Creative Review (content & strategy feedback and suggestions)
Quarterly creative direction session (re-align visuals, messaging, and strategy every 3 months)