THE FOUNDER FORMULA
THE FOUNDER FORMULA
The high-touch program that helps founders build a recognisable brand, attract DREAM clients, and double their reach and engagement in 30 days.
FOUNDER FORMULA
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WHAT IS IT
An ongoing strategy and creative partnership that gives you the strategy, structure, and support to grow your brand and attract dream clients without losing your freedom.
This isn’t cookie-cutter coaching or social media management.
It’s creative direction, brand strategy, and accountability, all in one high-touch experience. -
what is included
Initial 1 hour Strategy & Content Deep Dive
A personalised session to audit your brand, uncover gaps, and map out a strategy aligned with your goals and audience.Comprehensive Brand Bible
Your full creative foundation — moodboard, colour palette, tone of voice, content pillars, and aesthetic guidelines.Content Strategy
Your brand messaging, social media roadmap, and visibility strategy all in one place.Content Systems Setup
Grid Planning Template + Content Calendar Template to simplify your posting flow.Custom IG Templates
3x story sets and 3x carousel templates designed in Canva to keep your content on-brand and easy to update.Post-Session Implementation Guide
A clear, step-by-step action plan for applying everything we covered.WhatsApp Support
I’m available Tuesdays & Thursdays (11 AM – 3 PM) for quick questions, feedback, or clarity while you implement.Monthly 45-Minute Strategy Call
Ongoing direction and refinement — so you’re never guessing what to post or how to grow.Analytics & Refinement
Monthly performance insights and visibility tracking so you can measure real growth. -
YOU'LL WALK AWAY WITH
- A cohesive, content-ready brand identity
- A clear system for showing up consistently online
- Elevated content that actually drives sales, visibility & engagement
- 40%+ growth in reach and engagement within the first month
- Confidence, clarity, and direction that grows with your business
- A creative and strategic partner that will help you fast track your growth
ONE-OFF CONSULTING PACKAGES
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GRACEFUL STARTER
For new founders & freelancers just beginning
Goal: Build a strong foundation and cohesive visual direction from day one.
Includes:
30-min Brand Clarity Call
Brand Bible (moodboard, colours, tone of voice, content pillars, aesthetic guide)
Grid Planning template
Content Calendar Template
2-week content plan
15-min follow-up call (2 weeks later) to review progress, answer questions, and keep them accountable
Content review: one round of feedback on their first 3 posts or reels.
Outcome: Clarity, direction, and a brand you feel confident to launch with.
Investment: $890 AUD + GST
*payment plans available
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GRACEFUL GROWTH
For founders wanting clear creative direction, structure & ongoing support and accountability.
Goal: Ongoing 1:1 guidance to help you refine your content, strategy & overall marketing as your brand presence evolves and grows.
Includes:
1 x weekly 30-min call
Monthly content audit + strategy
Monthly Social Media Strategy
Brand Bible (moodboard, colours, tone of voice, content pillars, aesthetic guide)
Grid Planning template
Content Calendar Template
Custom IG Story Set Template
Custom IG Carousel Template
WhatsApp + Email Support (I’m available for WhatsApp support on Tuesdays and Thursdays between 11 AM – 3 PM. Messages outside these hours will be replied to during the next window.)
Outcome: Clarity, accountability, and creative momentum — with me as your brand’s bestie & mentor.
Investment: $1,390 AUD/month
*payment plans available
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ADD ONS
Campaign / Launch Strategy (mapped 3-week content rollout plan)
Canva Template Pack (feed posts, stories, reels covers, highlight covers)
Mini Content Shoot
Instagram Audit (a detailed review of your current Instagram presence and actionable steps to increase traffic and conversions)
Pinterest, Instagram or TikTok Setup
Content Calendar Setup (Notion or Canva)
Monthly Creative Review (content & strategy feedback and suggestions)
Quarterly creative direction session (re-align visuals, messaging, and strategy every 3 months)
Additional 1:1 calls