THE FOUNDER FORMULA

THE FOUNDER FORMULA

The high-touch program that helps founders build a recognisable brand, attract DREAM clients, and double their reach and engagement in 30 days.

FOUNDER FORMULA

  • WHAT IS IT

    An ongoing strategy and creative partnership that gives you the strategy, structure, and support to grow your brand and attract dream clients without losing your freedom.

    This isn’t cookie-cutter coaching or social media management.
    It’s creative direction, brand strategy, and accountability, all in one high-touch experience.

  • what is included

    Initial 1 hour Strategy & Content Deep Dive
    A personalised session to audit your brand, uncover gaps, and map out a strategy aligned with your goals and audience.

    Comprehensive Brand Bible
    Your full creative foundation — moodboard, colour palette, tone of voice, content pillars, and aesthetic guidelines.

    Content Strategy
    Your brand messaging, social media roadmap, and visibility strategy all in one place.

    Content Systems Setup
    Grid Planning Template + Content Calendar Template to simplify your posting flow.

    Custom IG Templates
    3x story sets and 3x carousel templates designed in Canva to keep your content on-brand and easy to update.

    Post-Session Implementation Guide
    A clear, step-by-step action plan for applying everything we covered.

    WhatsApp Support
    I’m available Tuesdays & Thursdays (11 AM – 3 PM) for quick questions, feedback, or clarity while you implement.

    Monthly 45-Minute Strategy Call
    Ongoing direction and refinement — so you’re never guessing what to post or how to grow.

    Analytics & Refinement
    Monthly performance insights and visibility tracking so you can measure real growth.

  • YOU'LL WALK AWAY WITH

    - A cohesive, content-ready brand identity

    - A clear system for showing up consistently online

    - Elevated content that actually drives sales, visibility & engagement

    - 40%+ growth in reach and engagement within the first month

    - Confidence, clarity, and direction that grows with your business

    - A creative and strategic partner that will help you fast track your growth

ONE-OFF CONSULTING PACKAGES

  • GRACEFUL STARTER

    For new founders & freelancers just beginning

    Goal: Build a strong foundation and cohesive visual direction from day one.

    Includes:

    30-min Brand Clarity Call

    Brand Bible (moodboard, colours, tone of voice, content pillars, aesthetic guide)

    Grid Planning template

    Content Calendar Template

    2-week content plan

    15-min follow-up call (2 weeks later) to review progress, answer questions, and keep them accountable

    Content review: one round of feedback on their first 3 posts or reels.

    Outcome: Clarity, direction, and a brand you feel confident to launch with.

    Investment: $890 AUD + GST

    *payment plans available

  • GRACEFUL GROWTH

    For founders wanting clear creative direction, structure & ongoing support and accountability.

    Goal: Ongoing 1:1 guidance to help you refine your content, strategy & overall marketing as your brand presence evolves and grows.

    Includes:

    1 x weekly 30-min call

    Monthly content audit + strategy

    Monthly Social Media Strategy

    Brand Bible (moodboard, colours, tone of voice, content pillars, aesthetic guide)

    Grid Planning template

    Content Calendar Template

    Custom IG Story Set Template

    Custom IG Carousel Template

    WhatsApp + Email Support (I’m available for WhatsApp support on Tuesdays and Thursdays between 11 AM – 3 PM. Messages outside these hours will be replied to during the next window.)

    Outcome: Clarity, accountability, and creative momentum — with me as your brand’s bestie & mentor.

    Investment: $1,390 AUD/month

    *payment plans available

  • ADD ONS

    Campaign / Launch Strategy (mapped 3-week content rollout plan)

    Canva Template Pack (feed posts, stories, reels covers, highlight covers)

    Mini Content Shoot

    Instagram Audit (a detailed review of your current Instagram presence and actionable steps to increase traffic and conversions)

    Pinterest, Instagram or TikTok Setup

    Content Calendar Setup (Notion or Canva)

    Monthly Creative Review (content & strategy feedback and suggestions)

    Quarterly creative direction session (re-align visuals, messaging, and strategy every 3 months)

    Additional 1:1 calls